I was fortunate enough to collaborate with a dear friend to bring this dream-pop packaging to life. As an industrial designer, her vision was to make unique soaps that reveal messages as the suds wear away. We began with the brand voice, how the messages read and of course the brand name, which was her grandmother's. As such, we wanted this classic, ancestral name to serve as a juxtaposition against fanciful, assertive and quirky notions that would adorn the soap and packaging.

Messaging paved the way for expressive design that combines marble bathroom textures and unexpected typography along with three color themes that span feminine and masculine aesthetics. I loved creating the logo, but my favorite iteration of this is the diamond stamp on the sticker and side of the boxes. The packaging is uncomplicated, complete with a wrap sticker that I felt would add to the excitement of opening a brand new box of smell-goods.

We knew we wanted to shoot the product in a dreamy scenario to define the persona of who would buy these soaps. In the art director role, I selected props that would match the color story of each product to create beautiful monotone shots. As the photoshoot progressed, we added glimmery elements like holographic paper and held fabric up to the camera to generate hazy and romantic visuals of the soap in use.

The Kickstarter was a huge success, and these soaps went into production shortly after. This was a highly rewarding project as I was able to bring this to life with a friend and generally had complete creative freedom.

I was fortunate enough to collaborate with a dear friend to bring this dream-pop packaging to life. As an industrial designer, her vision was to make unique soaps that reveal messages as the suds wear away. We began with the brand voice, how the messages read and of course the brand name, which was her grandmother's. As such, we wanted this classic, ancestral name to serve as a juxtaposition against fanciful, assertive and quirky notions that would adorn the soap and packaging.

Messaging paved the way for expressive design that combines marble bathroom textures and unexpected typography along with three color themes that span feminine and masculine aesthetics. I loved creating the logo, but my favorite iteration of this is the diamond stamp on the sticker and side of the boxes. The packaging is uncomplicated, complete with a wrap sticker that I felt would add to the excitement of opening a brand new box of smell-goods.

We knew we wanted to shoot the product in a dreamy scenario to define the persona of who would buy these soaps. In the art director role, I selected props that would match the color story of each product to create beautiful monotone shots. As the photoshoot progressed, we added glimmery elements like holographic paper and held fabric up to the camera to generate hazy and romantic visuals of the soap in use.

The Kickstarter was a huge success, and these soaps went into production shortly after. This was a highly rewarding project as I was able to bring this to life with a friend and generally had complete creative freedom.